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Joe Packard was part of the equation but it outlasted LaSalle by 16 years (Plus the Packabaker years when it was joined with Studebaker as they both went down the drain). Henry Leland started the Cadillac company from scratch (He had precision machine shop) and he was a provider of engines for Ransom Olds, Oldsmobiles before he produced the first Cadillac. As Cadillac progressed He was enticed to join Billy Durants concoction called General Motors (Another long story) which turned out to be not so good for him (Short Version) so he started the Packard company. Both were founded on the principle of great cars through great engineering and were both initially successful for many years but since Packard was a stand alone company they tried to cover too much of the market by lowering prices by making an array of models. Leland was a genius of precision engineering and his Oldsmobile engines had 26% higher than those built by others for Oldsmobile due to the high quality he demanded. Both cars were very high quality for their times and the "Ask the man who owns one" Packard slogan is still considered one of the greatest advertising slogans of all time.
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