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Author Topic: The Standard of the World  (Read 1149 times)

Offline Michael Barnes

  • Posts: 43
  • Name: Mike Barnes
The Standard of the World
« on: November 09, 2012, 10:55:05 AM »
During the election, online Cadillac ads flashed the old motto -- the Standard of the World. Is that something recently brought back, or has it been a regular part of Cadillac marketing for all time?
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Offline C.R. Patton II

  • 1939 LaSalle C4D
  • Posts: 1209
  • Motor City, Saguaro, Socal & Switzerland
Re: The Standard of the World
« Reply #1 on: November 09, 2012, 12:09:49 PM »


Hello Mr. Barnes

The motto--The Standard of the World has been a traditional expectation declaration of the brand.
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All good men own a Cadillac but great gentlemen drive a LaSalle. That is the consequence of success.

Offline Guidematic

  • CLC# 19186
  • Posts: 879
  • CLC Number: 19186
  • Name: M. Jones
Re: The Standard of the World
« Reply #2 on: November 09, 2012, 02:24:49 PM »

 But it hasn't been used by Cadillac since the '70's. If indeed they are using it again, I think that's great.

 Mike
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1970 Fleetwood Brougham 68169
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1988 Eldorado Biarritz 6EL57
1990 Brougham d'Elegance 6DW69
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Offline Dan LeBlanc

  • Posts: 4813
  • Name: Dan LeBlanc
Re: The Standard of the World
« Reply #3 on: November 09, 2012, 04:26:50 PM »
There aren't many GM products right now that I see and make me think OOOOOH I need to own that. Even my 63 Impala bare bones all original has less issues than my girlfriend's 2006 Impala with equal mileage.
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Dan LeBlanc
1977 Lincoln Continental Town Car

Davidinhartford

  • Guest
Re: The Standard of the World
« Reply #4 on: November 10, 2012, 06:57:22 AM »
Mike,

     Cadillac has used that Motto until the seventies.    They only recently started using it again as the new lineup has been very well received around the world.    Cadillac is back!
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Offline Guidematic

  • CLC# 19186
  • Posts: 879
  • CLC Number: 19186
  • Name: M. Jones
Re: The Standard of the World
« Reply #5 on: November 10, 2012, 09:02:13 AM »

 Isn't that what I said?

 Mike
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1970 Fleetwood Brougham 68169
1985 Eldorado Coupe 6EL57
1988 Eldorado Biarritz 6EL57
1990 Brougham d'Elegance 6DW69
1994 Fleetwood Brougham 6DW69

Offline StevenTuck

  • Posts: 1055
  • CLC Member # 16507
  • Name: Steven M. Tuck
Re: The Standard of the World
« Reply #6 on: November 10, 2012, 09:26:27 AM »
In 1953 the slogan was...Those who want the finest want - the Standard of the World! The tag line did not include "The" in the 70s. It was just...STANDARD OF THE WORLD. The newest variation is...THE NEW STANDARD FOR THE WORLD.

http://www.lov2xlr8.no/brochures/cadillac/eldo2.html
« Last Edit: November 10, 2012, 09:39:12 AM by StevenTuck »
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Offline Alan Harris CLC#1513

  • Posts: 687
  • CLC Number: 1513
  • Name: A Harris
Re: The Standard of the World
« Reply #7 on: November 10, 2012, 11:31:56 AM »
In the eighties, it was "An American Standard for The World".
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