The Standard of the World

[Michael Barnes]

During the election, online Cadillac ads flashed the old motto -- the Standard of the World. Is that something recently brought back, or has it been a regular part of Cadillac marketing for all time?

[C.R. Patton II]

Hello Mr. Barnes

The motto--The Standard of the World has been a traditional expectation declaration of the brand.

[Guidematic]

But it hasn't been used by Cadillac since the '70's. If indeed they are using it again, I think that's great.

Mike

[Dan LeBlanc]

There aren't many GM products right now that I see and make me think OOOOOH I need to own that. Even my 63 Impala bare bones all original has less issues than my girlfriend's 2006 Impala with equal mileage.

[Davidinhartford]

Mike,

     Cadillac has used that Motto until the seventies.    They only recently started using it again as the new lineup has been very well received around the world.    Cadillac is back!

[Guidematic]

Isn't that what I said?

Mike

[Alan Harris CLC#1513]

In the eighties, it was "An American Standard for The World".