Started by Walter Youshock, January 16, 2013, 11:12:52 AM
Quote from: Big Apple Caddy on February 07, 2013, 09:29:03 AMSome dealerships compared Cadillacs to lesser makes but not to say why buy a Cadillac when you can get a similar Ford, Chrysler, etc. for less but rather why buy a Ford, Chrysler, etc. when you can get a Cadillac for about the same price.It was a bit of a stretch as they were often comparing the price of a discounted Cadillac against the full sticker price of other makes.
Quote from: Louis Smith on February 07, 2013, 02:52:12 PMI have always enjoyed the "Battle of Advertisements", especially when advertisers stopped using "Brand X" and started naming names!
Quote from: Walter Youshock on February 08, 2013, 03:54:22 PMAnd Cadillac dealers usually sold Chevies or Oldsmobiles as well. Rarely could a Cadillac dealership survive solely on Cadillac. That relationship helped with selling optional upgrades on the "lesser" GM cars.
Quote from: 35-709 on February 08, 2013, 10:15:28 PMOur family Cadillac dealership was one of the last of the small town dealers under the distributorship program when we became a direct Cadillac dealer in 1964 and dualed with Pontiac at the same time. Our distributor was Wendell Cadillac in Albany, NY. I made many trips as a teenage driver to Albany to bring back a new Cadillac to our dealership.
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