Started by Matt CLC#18621, February 11, 2013, 01:02:26 AM
Quote from: Louis Smith on February 11, 2013, 01:33:32 PMWe all know what happened when Cadillac made an attempt with the introduction of the Cimmaron.
Quote from: Andrew Armitage on February 11, 2013, 10:54:34 PMIt's a smart move by Cadillac. If you don't capture the 20 something crowd as they come out of college, you are going to lose them to BMW (3 series) and the likes. When they are moving into larger cars down the road, they will be moving up to BMW 5/7 series and not jumping from BMW to a Cadillac XTS.
Quote from: Walter Youshock on February 11, 2013, 01:51:29 PMNotice, too, that as cars are getting smaller, people are getting BIGGER?Maybe they'll start "2 for 1" sales.
Quote from: Big Apple Caddy on February 12, 2013, 10:54:34 AMI agree that getting younger people into the brand can help build unit sales and hopefully long-term loyalty but Cadillac IMO was never meant to be the low price, relatively speaking, brand it has become. Having prices starting below $34,000 tied with extra long-term financing terms, very low lease payment deals, etc. will of course attract a younger demographic due to greater affordability but you also take away at least some of the prestige of ownership that Cadillac was supposed to represent. Even the XTS has a fairly low cost of entry when you look at the prices, lease offers, finance terms, etc. available vs. times past.This is not a criticism of today's cars or GMâ€™s revised business model but rather disappointment that Cadillac has been forced to take on the lower end market instead of Buick, now that Oldsmobile and Pontiac are gone, being able to carry more of that responsibility as they would've in the past. Unfortunately, I don't think Cadillac had much choice in order to compete in today's changed luxury marketplace where the definition of "luxury" as far as prices and payments keeps falling.Perhaps it's mostly nostalgia talking but I prefer the days when people could be loyal to GM by starting with Chevrolet then Pontiac, Oldsmobile, Buick and ultimately Cadillac instead of more or less starting at a downgraded (price and payment-wise) Cadillac and moving up within the brand.
Quote from: soonerinmo on February 13, 2013, 01:19:06 AMAs much as I love Cadillacs, I think there's still a little way to go to be back on par with Mercedes, BMW or Audi...or better. I've owned an '03 Audi and an '05 Cadillac; the CTS had a softer ride but the fit and finish seemed inferior as did the quality of materials used.However, I have looked at the new XTS and ATS and they seem much better. I think Cadillac is closing in on the German luxury brands. Of course, Cadillacs used to be far superior to many of the foreign brands (like Audi/Auto Union) that are now luxury giants.
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