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White as a choice for a special order 1937 car

Started by Stinson, December 04, 2018, 12:21:22 PM

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Stinson

Some where I read that the color white (or any color available during 1937) could be special ordered for a cost of about $35.00 during the year for the 1937 Cadillac.

I cannot locate that information now but I notice in my copy of "The Complete History By Maurice D. Hendry" . Fourth Edition Update by David Holls there are photos that appear to be white or pale yellow used for the years 1935 and 1936. See page 244 Sixty-first Shrine Concave official car, a 1935 V-8. Also page 265, an 1936 convertible sedan immediately above.

Can you verify that white was available as a special order color during 1937 for Cadillac?

Thank you,
Ty Stinson, Sr
CLC22330
Ty Stinson
'37 Cad 8519 Touring Sedan V12
CLC22330

jdemerson

The 1937 Cadillac Data Book lists a color called "Italian Cream", #20734, as a standard color. I don't know how close it was to white. Perhaps it was a light yellow shade.

In any event, I would have thought that in 1937, ANY color could be special ordered on a Cadillac, and especially on a V12. Perhaps the question is whether such an order was ever placed.  I doubt that records of that exist, but perhaps someone who reads this message board will know more.

Good luck!

John Emerson
John Emerson
Middlebury, Vermont
CLC member #26790
1952 Series 6219X
http://bit.ly/21AGnvn

Stinson

Thank you John. I do have a color chip for Italian Cream and it is a very light mellow yellow.
Ty Stinson, Sr.
CLC22330
Ty Stinson
'37 Cad 8519 Touring Sedan V12
CLC22330

Brad Ipsen CLC #737

In the 1939 Extra Charges for Special Features the following statement is made:

The use of white or colors of delicate shade, which are difficult to apply should be discouraged.  Although some such colors are included in the durable line  of lacquers, the use of these colors involves additional labor to apply and are necessarily furnished on individual quotations.
Brad Ipsen
1940 Cadillac 60S
1938 Cadillac 9039
1940 Cadillac 6267
1940 LaSalle 5227
1949 Cadillac 6237X
1940 Cadillac 60S Limo

Barry M Wheeler #2189

While white was probably available, at the time, I read that it was very, very hard to apply using the pigments of the era. Cigarette Cream is just that. A yellowish shade, but quite far removed from white. I can't remember the source where I read it, but while you could talk your dealer into most any color that you had in mind, you really had to work at it if you wanted white. And the price for (most) special order colors was $25.00 I believe.

Ty, you might wish to contact DuPont or Rinshed-Mason to see whether they offered white in the late Thirties.
Barry M. Wheeler #2189


1981 Cadillac Seville
1991 Cadillac Seville