New GM Logo. What do you think?

[chrisntam]

I'm not ready for a relationship with it.

[Cadman-iac]

What is this,  the new Chinese version?  NO THANKS !!!


Rick

[chrisntam]

There is no "Mark of Excellence" anywhere in that logo...

[Cadman-iac]

As far as I'm concerned,  when Cadillac moved to manufacturing vehicles in China, they went out of business.

You're right, no "mark of excellence" there.

Rick

[Bobby B]

Millenial and Politically Correct. No Thank You  .......
   Bobby

[The Tassie Devil(le)]

Another waste of money.   Wonder how many millions were spent on committees, design, and whatever else it takes to create it.

Bruce.

[Mike Josephic CLC #3877]

Mary Barra at her best!  'Nuff said..............

Mike

[Lexi]

It sucks. Just like the alphabet car names. Clay/Lexi

[79 Eldorado]

Looks more like "generic motors" I hope it's a joke but I guess it's not. I wonder what percentage of people  know their individual brands are related and whether knowing is a good thing or a bad thing. At least in the 90's I was shocked by how many people didn't know all their brands were actually GM.

I think GM's .... sorry gm's biggest or with the new logo is it smallest?...anyway problem is their warranty isn't long enough for them to learn about their product to improve from their mistakes. It's even worse if the idea of having "no failures" gives a false sense of achievement and products are further de-contented or mistakes are perpetuated for years (GM 80's steering racks, rear disk brakes). I guess that's not really limited to GM but when it blinds a company to issues it becomes a problem, people lose confidence, and customers move to other brands which pay attention. Once the damage is done it's difficult to recover the reputation. It would be interesting to see a long term analysis of the cost impact of the short term thinking.

I get the feeling they are trying to do better but the best tool might be a longer warranty or at least focusing more in analyzing and considering parts far past the warranty. Remove the blinders but it's especially difficult if you don't even know you're wearing blinders.

Changing the logo, to me, just screams of a company which thinks marketing must be the only issue. It may be justified if the company really improved and now needs a new logo but it doesn't feel like that yet.

I made sure I spelled my guess with all lower case letters.... wanted to respect the brand.

Scott

[64\/54Cadillacking]

It’s horrible! It’s been emasculated! 

A very weak design that looks like it caters to hipsters, softies and people that are easily offended.

It makes GM looks less serious now which is not a good thing. A 10 year old with Photoshop could easily make this kind of logo in 5 minutes and supposedly they paid millions of dollars of marketing money and design specialist to come up with this pathetic outcome?

What a waste of brain cells and money on GM. Maybe they should have invested that money into designing better looking vehicles first, then jump into the logo thing last..

It’s ass backwards if you ask me.. Definitely has this sort of Chinese style to design, but after all China is GM’s largest market so it makes sense that they would focus on a logo that the Chinese people would be fond of. How cute. 🤮🙄😵🤯

[Caddieman53]

In a word, TERRIBLE!

[James Landi]

Having recently retired as a "school man," the move toward non standard written English seems both odd and troublesome.  Of course, G.M. with the periods, is "standard" written English-- just as A.M. and P.M. are intended to be presented as capitalized with punctuation... and then there's the difference between "farther and further," a distinction that the Weather Channel could easily correct but doesn't.  Remember way back when, "Winston tastes good, AS a cigarette should. "  I'll stop here-- and perhaps follow the trend, viz: james g landi     no caps and no punctuation. 

[76eldo]

The lower case and the font looks weak in my opinion.  Looks like the General was demoted to a private.

[cadillac ken]

First off:  Two thumbs down

Secondly: Why?

[Big Apple Caddy]

The new logo is meant to emphasize GM's commitment and push towards EVs.

[Cadman-iac]

Instead of the "Mark of Excellence", it's now the "mark of stupidity". Why don't they put a little circle of chrome around it like all the foreign brands have, and plaster it on the front of all their vehicles so they blend in with the sea of little nondescript plastic turdboxes puttering down the road.
Like I said earlier, they're dead to me anyway since they moved to China.

Instead of changing the looks of everything each year, what would be wrong with trying to improve the product and make it dependable and actually last for longer than the payment book? 
Seems to me that if they made something that didn't break, malfunction, or need constant updates, and is recalled every 6 months, they might develop a reputation for a  dependable vehicle that holds its value.
Design something that is appealing to the eye that you like to look at for years to come, just like the classics we are all fond of. Make a contemporary classic!
Something with less plastic, or use plastic that doesn't break, rot, or deteriorate in 5 years. I know it’s possible.
But the greed mongers in charge would never go for that. It might cut into their multi-billion dollar retirement plans and golden parachutes.

Just my opinion.

Rick

[Big Apple Caddy]

Instead of changing the looks of everything each year, what would be wrong with trying to improve the product and make it dependable and actually last for longer than the payment book? 
Seems to me that if they made something that didn't break, malfunction, or need constant updates, and is recalled every 6 months, they might develop a reputation for a  dependable vehicle that holds its value.

Huh???  GM cars today, and cars in general, last a lot longer on average in both age and miles than they did 40+ years ago. The overall salvage/scrap rate for cars decades ago was notably higher than in recent times.  The average age of cars on the road and the average lifetimes miles being able to be put on cars has significantly increased over time thanks to things like quality and durability improvements.  This has also allowed cars to hold their values better for longer periods.

[Tpicks55]

It dosen't give off excellence, styling, and quality the use to be Cadillac.

[Cadman-iac]

  Mr. Langley,

I agree that they last long than their predecessors, at least in the area of miles covered. But if the older vehicles had been fitted with the few emissions items that keeps the oil cleaner and running better, like a pcv system and electronic ignition, (to mention a  couple), they would most likely have gone just as far.
My gripe is mainly with the use of plastics that don't hold up to continuous use, and the weather extremes, hot and cold. And the use of all this high tech electronics that really don't have any reason to be in a car. It's too distracting to the driver for one.
I also think that they intentionally make vehicles extremely complicated and difficult to work on. It used to be that you could do your own maintenance and repairs if you were of a mind to do so.
  And today's vehicles are constantly being recalled for all kinds of things.
I guess I am an old fashioned fan of how Packard used to do things, test and test a product before it's offered to the public. (I know that's a subject for another time and thread). Not selling it and let you or me be the guinea pigs and hope we don't have something fail before the warranty expires.
I never liked these plastic cars, and you can't convince me that it's better than the steel that was used in the past.
You honestly can't tell me that there's going to be a bunch of today's cars being "restored" and collected in 30, 40, or 50 years, because they will rot and rust away long before that. They are designed to be disposable, and personally, I feel that if I'm going to pay large dollars for something, I want my money's worth.
Today's vehicles don't really hold their value either, as evident by the extreme hit you take to the resale value the minute you drive it off the lot, unless it's something like a Corvette or another highly prized and desirable vehicle.

I agree that today's vehicles last longer in the respect to mileage. I have owned several that have gone over 250K without too many issues,  but none of them are worth restoring, now or in the future. And even if you wanted to, you couldn't get the parts to do so. The plastic pieces have long deteriorated, and are no longer available.

I see your point, and I agree, to a degree, but I would still like to see a well designed and beautiful car that is "user friendly" to a mechanic and/ or an owner that will hold it's value and be desirable to the masses. (I know,  pie in the sky), lol!
It's my dream, please don't wake me up!

Rick

[Big Apple Caddy]

You honestly can't tell me that there's going to be a bunch of today's cars being "restored" and collected in 30, 40, or 50 years, because they will rot and rust away long before that. They are designed to be disposable, and personally, I feel that if I'm going to pay large dollars for something, I want my money's worth.
Today's vehicles don't really hold their value either, as evident by the extreme hit you take to the resale value the minute you drive it off the lot, unless it's something like a Corvette or another highly prized and desirable vehicle.

I agree that today's vehicles last longer in the respect to mileage. I have owned several that have gone over 250K without too many issues,  but none of them are worth restoring, now or in the future. And even if you wanted to, you couldn't get the parts to do so. The plastic pieces have long deteriorated, and are no longer available.

Cars from 30, 40, 50+ years ago rotted and rusted away on average at a much faster pace than today's cars.  Because of this, as well as other factors, cars back then were even more disposable and depreciated at a faster rate.

Whether or not people will be restoring and collecting today's cars 30, 40, 50+ years in the future will depend much more on government regulations and how "transportation" wants, needs, interests, etc. change than any supposed quality or restoration issues.  New and advancing technologies could very well make it much easier to restore cars down the road.

Back 30, 40, 50+ years ago, classic car enthusiasts were complaining about new cars of those times as much or more than you are sitting here today sharing your feelings about today’s new cars.   They too doubted that there would be any interest or ability to restore or collect modern cars of those times down the road.  Classic car enthusiasts have long had disdain for modern cars and those sentiments have been expressed generation after generation after generation.  It's nothing new to today or today's cars.